As markets go down, the value of your relationships go up! Powell provides a run-down of social networks and the “33 million people in the room” concept: imagine everybody you’ve ever known standing in the same room, each with their rolodexes out and ready to go.

• Social Networks are the online counterpart of real-world networking
• They are creating new communication, production and distribution business opportunities
• They represent an easy way with low barrier to entry, to stay in touch with people, tangential acquaintances included
• Makes it easier to contact new people and to get back in touch with people you already know